EOS Name Service (ENS) offers a unique service within the EOS blockchain ecosystem, enabling users to register custom EOS account names. This service simplifies the identification process by allowing users to create memorable and personalized account names for wallets, dApps, and smart contracts. With options for names ranging from 1 to 12 characters, ENS enhances the user experience on EOS. The platform also features a marketplace for trading these custom names, making it a valuable tool for users seeking to personalize their EOS interactions and improve recognition within the community.