Upland is a metaverse super app that blends the real and virtual worlds, allowing users to own and trade virtual properties tied to real-world addresses. Launched in 2018, it operates on the EOS blockchain and offers a digital open economy where users can play, socialize, and earn. Upland features city expansions, partnerships for real-world value, and entrepreneurial opportunities through Metaventures. It emphasizes accessibility, with cross-platform availability and a focus on community governance.